Neither Modi nor Shah had held legislative or executive power in Delhi before 2014. They have no training in appealing to the diversity of India as represented in Parliament. Their prism is the provincial politics of Gujarat. An exclusive excerpt from Vinay Sitapati's fascinating new book, Jugalbandi: The BJP Before Modi.
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'On a new kidney, her immune system still getting used to it, she took on the Pakistanis at the UN, held meetings with her counterparts from across the world, and presented a picture of incredible poise and dignity,' notes Shekhar Gupta.
Joginder Tuteja looks at stars with the most movies in the pipeline.
Joginder Tuteja looks at actors with the most movies in the pipeline.
From the voter-level, traditionally anti-BJP, anti-Hindutva minorities and other secular voters would have an option, especially in the face of the mounting anti-incumbency against the ruling party -- as it happened in the 2001 assembly polls, points out N Sathiya Moorthy.
Danseuse Mallika Sarabhai on Friday hit out at Prime Minister Narendra Modi for failing to pay tributes to her mother Mrinalini on her death, saying this showed his "hate" mentality.
The less charitable in the party say he owes his appointment Sonia Gandhi -- the family wanted someone who wouldn't talk back and would not exert himself too much, notes Aditi Phadnis.
'This man changed the mindset of a generation.'
'The BJP has sent out a message that its allies are at its mercy.' 'The allies cannot pressurise or bargain with the BJP any more,' says Mohammad Sajjad.
'BJP loses a democratic election, then buys MLAs from the ruling party's flock and rides to power in these states.' 'Do you think Atalji would have tolerated this?'
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'Modi wants to go down in history not necessarily as India's first overtly Hindu RSS pracharak prime minister, but as a world statesman who built the idea of India as a great nation.'
Irrespective of their voting preferences, most voters would find this comparison with ISIS revolting. More specifically, would it persuade anybody who voted for Narendra Modi to change her or his mind? asks Shekhar Gupta.
'She should stick to giving her opinion on cinema.'
'Why does Mr Modi only attack Nehru from the Dynasty?' 'At one level, it is pure politics,' notes Shekhar Gupta.
'After Vajpayee-Advani, Modi-Shah is the second best in India.'
Even Subramanian Swamy, who says he is an ardent supporter of the prime minister, has been taking proxy pot shots at him.' 'At the ground level too, there is resentment from workers and local leaders who have perhaps not got whatever they may have wanted,' notes T C A Srinivasa-Raghavan.
'There was an overt campaign and there was a covert campaign. The overt campaign may be development, government, and all this nonsense. But the covert campaign, which Mr Amit Shah was doing, was far more important with the help of RSS cadres. This has been an RSS election. From day one I have been saying, this is not Congress versus the BJP, this is Congress versus the RSS,' says Jairam Ramesh, one of the key strategists of the Congress party.
'Mr Modi may have the aura of an irresistible conquistador now, but he is human. He isn't an 'avatar,' argues Shekhar Gupta.
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Modi isn't going to voters on his track record but on the fear of the terrorist across the border and the Muslims within. It's a battle on his terms, says Shekhar Gupta.
'When economic policies were attacked by people on his own side, he went ahead despite all the criticisms in the coalition, within the party and the Sangh Parivar.'
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Finance Minister P Chidambaram has announced setting up of a new women's bank.
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'We are seeing an era where only what Modi wishes is going to happen.' 'A clear message has now been sent to others that if this fate could befall on Nitin Gadkari, then just think what could happen to lesser mortals.'
'...It won't help the party run a peaceful and equitable India,' warns Vir Sanghvi.
'I want to keep experimenting.' 'That's what I have done all my life, in my entire career.'
'It is entirely possible that Sonia Gandhi wants her son to be prime minister.' 'If so, it is game, set and match to the BJP,' says T C A Srinivasa-Raghavan.
'If Mr Modi and Mr Shah have made a poisonous, polarising campaign their brahmastra for 2019, Mamata Banerjee is showing them its limitations,' says Shekhar Gupta.
The Sikhs love a good fight, and that's what the Modi government has given them.
'People want to see Mr Sinha win again because he has always been there for Patna whether he has been a leader or not.' 'Even when he was an actor, he was a proud Bihari.' 'He is not doing it because he only wants to win an election, he wants to do it because he really loves Bihar.'
'Modi's campaign has been strikingly devoid of anti-Muslim rhetoric. After the kutta pilla incident, it has been several months since he said something horrible about the Muslims of India. It is the result of democratic constraints. He has to make compromises... He's trying to reinvent himself. He will politically hurt himself if 2002 becomes the definition of Mr Modi again', says political scientist Ashutosh Varshney.
They said this round was the 'semi-final', and that the finals in 2014 would be between Rahul Gandhi and Narendra Modi. The two men campaigned more than any other party leaders in their respective camps. On both sides, there were enthusiasts who could not wait. Some in the Bharatiya Janata Party declared Mr Modi a prime ministerial candidate while the campaigning was still on, as though L K Advani was already history; and businessmen hastened to sing his praises.
The war of words between United Progressive Alliance government and the main Opposition BJP over the economic situation saw BJP leader Yashwant Sinha calling Finance Minister P Chidambaram a 'conceited person' for labelling L K Advani 'our own John McCain'. Advani, Leader of Opposition and BJP's prime ministerial candidate, had called a meeting of 15 top captains of Indian industry on Thursday to discuss the issues plaguing the Indian economy in the wake of the global meltdow